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What's New?

How is AI changing digital marketing

HP Pavilion x360 Touchscreen 2-in-1

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In today’s digital age, businesses are in a constant race to stand out and succeed in the online arena. They want to excel in the world of websites, social media, and all things digital. And here’s where Artificial Intelligence, often referred to as AI, steps in as the digital game-changer. Imagine AI as a clever assistant, like having a tech-savvy buddy in the online world. This assistant, AI, has an impressive bag of tricks that help businesses ace their online marketing efforts.

In 2022, revenues from the global artificial intelligence market were expected to reach 433 billion U.S. dollars. The global AI market is forecast to see rapid growth in the coming years, reaching more than half a trillion U.S.dollars by 2023.

How AI can help in Digital marketing?

Artificial intelligence, or AI, is like that super-smart buddy who teams up with marketers. It’s not just about automation or basic tools; it’s much cooler than that. AI is like having a tech buddy who can think and make decisions almost like a human.

So, AI can help marketing professional come up with smart plans and ways to get things done. It’s kind of like having a brainstorming partner who’s always ready to lend a hand.

AI is so clever that it can mimic how our human brains work. It can make choices, solve problems, and figure things out just like we do. So, when it comes to marketing, AI is like having a teammate who helps create awesome marketing strategies and gets things done smoothly.

In a nutshell, AI in digital marketing is all about having this incredible buddy that thinks and acts almost like a human, making marketing smarter and more efficient.

How AI can Revolutionizes Business in Digital Marketing

AI can help businesses get to know their customers, both the ones they already have and the ones they’d like to have. It’s like having a person who collects all kinds of info about what people like and want. With this info, businesses can do something really great, they can create marketing that’s just right for each person. It’s like sending a special message to every customer, making them feel extra special. And all of this magic happens thanks to AI.

AI has friends, too, like Natural Language Processing (NLP) and Machine Learning (ML). These buddies are like the experts in the marketing team. They help with things like giving personalized suggestions, making emails super engaging, providing top-notch customer service, giving real-time support, and making social media marketing a breeze.

AI in Visual Creation for Marketing

An impressive instance of AI enhancing marketing visuals is in February 2023, something exciting happened in the world of business. A top-notch consulting company called Bain & Company joined forces with the wizards of AI, OpenAI. They decided to sprinkle a little AI magic into their own systems.

But here’s where it gets even more thrilling! Right after this enchanting alliance was announced, Coca-Cola, the iconic beverage giant, eagerly hopped on board. They were ready for the adventure. To mark this extraordinary partnership, Coca-Cola hosted a unique event called “Create Real Magic.”

They invited people from all walks of life, just like you and me, to stir up a magical concoction, by blending the creative powers of ChatGPT, the artistic wizardry of DALL-E, and some classic Coca-Cola ads from the past.

As we move ahead in our digital journey, these collaborations serve as a powerful reminder of the boundless potential of AI. They encourage us to explore, imagine, and innovate, enabling us to harness AI’s capabilities to create our unique brand of magic in the ever-evolving landscape of technology and creativity. With AI as our ally, we can unlock new horizons in visual creations, opening doors to fresh ideas, efficiency, and artistic brilliance.

AI in CRM

Imagine having a personal assistant who never forgets your important dates, remembers your favourite products. That’s precisely what AI does for businesses in their Customer Relationship Management (CRM) journey. AI brings a touch of magic to CRM by offering a more personalized and attentive experience. With AI in CRM, businesses can understand their customers better than ever before. It’s like having a secret decoder ring that unveils valuable insights from customer data. This helps in tailoring products and services to suit individual needs and requirements.

AI plays a vital role in spotting trends and predicting future customer behaviour. It’s like having a wise fortune teller who can anticipate customer desires. This foresight allows businesses to be proactive, offering solutions even before you realize you need them.

AI in Digital Advertising

When it comes to the world of digital advertising, AI takes center stage. AI takes a deep dive into user data, things like your age, gender, what you’re interested in, and where you’re located. It then cleverly displays ads to people who would actually be interested in them. It’s like having a personalized ad curator, ensuring you see ads that matter to you. This clever strategy helps businesses get more value from their advertising.

The Nike Fit app is a great example of how the company uses data to market to customers. With the app, you can scan your foot using augmented reality (AR) and artificial intelligence (AI). Then, it suggests the perfect shoes for you based on the scan.

But Nike goes even further with AI. They ran an amazing ad campaign called “Never done evolving” featuring tennis star Serena Williams. AI brought together two versions of Serena: her younger self when she won her first Grand Slam in 1999 and a more recent Serena from the 2017 Australian Open. This creative AI-generated match showcased Nike’s innovation and imagination.

AI in Content Marketing

Artificial intelligence is making a significant mark on content marketing, particularly when it comes to audience targeting. Thanks to AI in digital marketing, audience targeting has become more precise and accessible. With these valuable insights, marketers can connect with users more effectively, engage a broader pool of potential customers, and bring about meaningful digital transformations.

Amazon is among the company has been a trailblazer in personalized shopping recommendations, setting the bar high for other companies. Their recommendation algorithms have evolved into sophisticated tools. These days, suggestions aren’t solely based on what you’ve bought before; they also consider what other shoppers have purchased, your search and browsing habits, and more.

Moreover, Amazon employs artificial intelligence (AI) to fine-tune pricing. When needed, they lower prices to boost sales, and when demand soars, they raise them. This dynamic pricing algorithm helps maximize sales and revenue effortlessly.

But Amazon doesn’t stop there. They’re constantly at the forefront of tech innovation. They’ve introduced checkout-free stores in Seattle, Chicago, and San Francisco. These stores are equipped with AI-powered sensors and cameras. This cutting-edge tech can identify the items a customer picks up and automatically charge them as they exit the store using the Amazon Go app. Amazon shopping made incredibly convenient by AI. 

AI in SEO

Artificial intelligence, is no longer just a buzzword; it’s a part of our everyday lives. Whether you’re getting directions from Google Maps or receiving writing suggestions from Grammarly, AI is quietly working behind the scenes to enhance our experiences and make life smoother. Grammarly, the popular writing assistant, is a shining example of how AI can boost our performance and productivity. It’s like having a trusty teammate that helps you shine in your writing endeavours

Now a days marketers rely on AI to keep up with search engine rules. SEO has many technical and content-related aspects. When we use artificial intelligence (AI) in SEO, it helps our website rank higher. It also lets us create smarter strategies and better content for our business

Conclusion

In essence, AI is the ally that empowers businesses to navigate the digital landscape, innovate, and create their unique brand of magic. As we move forward in this digital journey, these collaborations between AI and various industries remind us of the limitless potential AI offers. It encourages us to explore, imagine, and innovate, unlocking new horizons in efficiency, creativity, and overall excellence. With AI as our trusted companion, the possibilities in the ever-evolving realm of technology and creativity are boundless.

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